Ampersands are cool. Each typeface’s ampersand says a lot about its personality; it says a lot about how the typeface should be used. Some are smooth & classy; others are bold and blocky. Whenever I can’t really form an opinion on the quality of a typeface, I’ll look at a couple things – the letter S and the ampersand of the typeface. If these two items are well-designed – along with everything else you look for in a well-designed typeface – then you’re good to go. So here’s to the ampersand, a beautiful way to be lazy when you’re writing.

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