Archive for March, 2010

It’s April! Time for tomfoolery, yardwork, and perhaps the last few days of snowboarding before putting the board away and claiming you’re going to get out way more next year. Along with these staples of the month, here is another: the April Desktop Calendar Wallpaper. Pastel colors and themes of growth are the foundation of this design; download it, set it as your wallpaper, and never be unsure of the date again! For this month, anyway.

April Desktop Calendar Wallpaper

Click to download the April Desktop Calendar Wallpaper in 1920X1200, 1680X1050, 1440×900 and 1280X800. Thanks – feel free to share this, and to subscribe to the RSS feed!

“Social media” is everywhere. Everyone’s talking about it – news anchors, journalists, your mom, your bowling team. And while social media – Twitter, blogging, Facebook, etc – is hugely popular and has great potential for you and your business, the method in which most businesses use social media is largely ineffective. Let’s face it – nobody, especially your clients, cares about your inside jokes and how you burnt your toast. In our time as Paper Leaf Design, we’ve managed to use social media to help our business presence grow and attract new clients. In this article, I’ll share tips and guidelines on how you can successfully use social media for your business;  I’ll also talk about what not to do.

how your business should be using social media

Who is Your Audience?

Right off the bat, just like most everything else related to business, you should think about your audience first. Tailor your social media content towards them. Are you a marketing consultant who provides your services to small local businesses? Perhaps you should put yourself in the shoes of the small local business owner, then; what would they want to hear you talk about on your blog? What sort of Tweets would they want to read? Be honest, be blunt, and use the answers to these questions steer your social media content.

Hit the jump for the entire article! Read the whole article >

Found Friday Vol 6

March 26, 2010

I’m finally getting out of town this weekend; going to go do a bit of snowboarding. I wish I could follow that sentence with a good segue into something related, but really I’m just bragging. Anyway, welcome to another Found Friday, where we round up the favorites shared in the design community this week. This installment has some great work from the world-renowned Pentagram, a nice little CSS cheat sheet, a cool iPod touch stand, an interesting outsourcing option for a small business, and a great post on building an ecommerce store using WordPress. Enjoy!

Pentagram: Achievement First Endeavor Middle School

Pentagram is world-renowned for a reason – they do remarkable work. Not only do they do great identity work, but they also get to work on amazing projects like transforming the interior of a school, with little else but some paint and great typography.

Pentagram Design School

CSS Cheat Sheet

Cheat sheets are popular; even the ones we make. This little CSS cheat sheet is being passed around the design community like wildfire, and it’s no wonder why. Easy to understand and use!

CSS Cheat Sheet

Hit the jump for the rest of this week’s finds! Read the whole article >

TED, in their own words, is “a small nonprofit dedicated to ideas worth spreading”. This conference, focused on Technology, Education and Design, started in 1984 as a way reconnect people with the power of speaking – that intimate experience of being in a room with someone passionate about what they believe in, and passionately sharing that belief.

Possibly the coolest part about TED, apart from the quality of their speakers & ideas shared, is the fact that TED is all about sharing and creative commons. What this means is that their website has a huge library of videos with great production value that are free for people like you and I to watch. There are talks based around advertising, marketing, industrial design, graphic design, and the list goes on and on. The scope of subjects covered is almost overwhelming, but the common link between all of them is the creativity of each idea shared.

ted.com

I recently got a chance to attend TEDx Edmonton, an independently organized TED event in my city. This event was a hit, with great ideas shared throughout the whole day. This is what inspired me to write this post for you, 5 Amazing TED Talks to Inspire Designers. Some of the videos are directly related to design, some are about advertising, and some are about unique ideas – but all will inspire you and get your wheels turning.

Each video clocks in around 15-20 minutes. If you’re at work, be warned there are a few swears here and there, but nothing too bad. Besides, it’s professional development, right? Enjoy!

Rory Sutherland: Life Lessons from an Ad Man

This talk is an absolute masterpiece – both highly entertaining and highly informative. Rory talks about changing perception rather than changing the actual subject/product itself, showing some great examples along the way – something that really made me think when it comes to my creative projects.

Rory Sutherland TED talk

Seth Godin on Standing Out

Seth Godin is a marketing guru/rockstar/insertflatteringtitlehere, and it’s well-deserved. He’s a brilliant man, and he shares his brilliance with people every day through his mega-popular blog. Seth has a couple of videos on TED, but this particular talk of his really struck me as useful for all designers, and especially those who either freelance or run their own studios. In this talk, Seth shares his thoughts on the explosion of information, and how “very good” ideas are the worst you can have, as they’ll just become lost. It takes something remarkable – that is, “worth making a remark about” – to stand out. This is a concept we as designers can & should apply to our client work as well as our own personal work.

Seth Godin TED Talk

Hit the jump for 3 more awesome TED videos! Read the whole article >

Found Friday Vol 5

March 19, 2010

Happy Friday people! As per usual, there was a lot of great content shared in the design community this week. Of this mountain of awesomeness, the underlying theme of the items we’re posting this week is originality: font software that automatically designs a font based on your face; a typeface built solely with CSS; an innovative way of thinking when it comes to combining typefaces in a design; a really cool NES harmonica; and finally, a light-hearted improv video. Enjoy!

Typeface: A Typographic Photo Booth

This post, via Designer Daily, is a perfect example of how the creativity and originality of people really knows no bounds. I love seeing technology and creativity being used together – here, Mary Huang built software that auto-designs a typeface based on your facial features. So cool.

Typeface Font Software

Curtis: A CSS-Only Typeface

I’m constantly running into posts that show me how powerful CSS can actually be. Here, for example, is a typeface that is built entirely from CSS. Using background-color, border radius, absolute positioning and other CSS elements, David Desandro made a typeface that is truly original.

Curtis CSS Font

Hit the jump for the rest of this week’s Found Friday goodness! Read the whole article >

Connect

Subscribe via RSS to the Paper Leaf Design Blog Subscribe via RSS to the Paper Leaf Design Blog Subscribe via RSS to the Paper Leaf Design Blog Subscribe via RSS to the Paper Leaf Design Blog

Search

Who?

Paper Leaf Design is a small but mighty graphic & web design studio in Edmonton. This is our blog, where we wax poetic on design.

Interested in our services?

Hire Us!