Archive for the ‘Articles’ Category

In today’s day & age, many paper products are slowly heading the way of the dinosaur. The Yellow Pages have long since been replaced by search engines; newspapers are begrudgingly focusing on their online content; eBooks are growing in popularity thanks to devices like Apple’s iPad and the Kindle. However, one item that is holding fast in the realm of paper is the business card.

I suppose one day the business card might become extinct; however, for now business cards hold fast as the main way to quickly & effectively trade information between two individuals. Because of this, business card design still remains as important as ever. But like everything, for every well-designed business card out there, there are 10 horrendous designs. In this article, I’ll touch on a few tips to help you effectively design business cards.

Hit the jump for the full article! Read the whole article >

“Social media” is everywhere. Everyone’s talking about it – news anchors, journalists, your mom, your bowling team. And while social media – Twitter, blogging, Facebook, etc – is hugely popular and has great potential for you and your business, the method in which most businesses use social media is largely ineffective. Let’s face it – nobody, especially your clients, cares about your inside jokes and how you burnt your toast. In our time as Paper Leaf Design, we’ve managed to use social media to help our business presence grow and attract new clients. In this article, I’ll share tips and guidelines on how you can successfully use social media for your business;  I’ll also talk about what not to do.

how your business should be using social media

Who is Your Audience?

Right off the bat, just like most everything else related to business, you should think about your audience first. Tailor your social media content towards them. Are you a marketing consultant who provides your services to small local businesses? Perhaps you should put yourself in the shoes of the small local business owner, then; what would they want to hear you talk about on your blog? What sort of Tweets would they want to read? Be honest, be blunt, and use the answers to these questions steer your social media content.

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Found Friday Vol 6

March 26, 2010

I’m finally getting out of town this weekend; going to go do a bit of snowboarding. I wish I could follow that sentence with a good segue into something related, but really I’m just bragging. Anyway, welcome to another Found Friday, where we round up the favorites shared in the design community this week. This installment has some great work from the world-renowned Pentagram, a nice little CSS cheat sheet, a cool iPod touch stand, an interesting outsourcing option for a small business, and a great post on building an ecommerce store using WordPress. Enjoy!

Pentagram: Achievement First Endeavor Middle School

Pentagram is world-renowned for a reason – they do remarkable work. Not only do they do great identity work, but they also get to work on amazing projects like transforming the interior of a school, with little else but some paint and great typography.

Pentagram Design School

CSS Cheat Sheet

Cheat sheets are popular; even the ones we make. This little CSS cheat sheet is being passed around the design community like wildfire, and it’s no wonder why. Easy to understand and use!

CSS Cheat Sheet

Hit the jump for the rest of this week’s finds! Read the whole article >

TED, in their own words, is “a small nonprofit dedicated to ideas worth spreading”. This conference, focused on Technology, Education and Design, started in 1984 as a way reconnect people with the power of speaking – that intimate experience of being in a room with someone passionate about what they believe in, and passionately sharing that belief.

Possibly the coolest part about TED, apart from the quality of their speakers & ideas shared, is the fact that TED is all about sharing and creative commons. What this means is that their website has a huge library of videos with great production value that are free for people like you and I to watch. There are talks based around advertising, marketing, industrial design, graphic design, and the list goes on and on. The scope of subjects covered is almost overwhelming, but the common link between all of them is the creativity of each idea shared.

ted.com

I recently got a chance to attend TEDx Edmonton, an independently organized TED event in my city. This event was a hit, with great ideas shared throughout the whole day. This is what inspired me to write this post for you, 5 Amazing TED Talks to Inspire Designers. Some of the videos are directly related to design, some are about advertising, and some are about unique ideas – but all will inspire you and get your wheels turning.

Each video clocks in around 15-20 minutes. If you’re at work, be warned there are a few swears here and there, but nothing too bad. Besides, it’s professional development, right? Enjoy!

Rory Sutherland: Life Lessons from an Ad Man

This talk is an absolute masterpiece – both highly entertaining and highly informative. Rory talks about changing perception rather than changing the actual subject/product itself, showing some great examples along the way – something that really made me think when it comes to my creative projects.

Rory Sutherland TED talk

Seth Godin on Standing Out

Seth Godin is a marketing guru/rockstar/insertflatteringtitlehere, and it’s well-deserved. He’s a brilliant man, and he shares his brilliance with people every day through his mega-popular blog. Seth has a couple of videos on TED, but this particular talk of his really struck me as useful for all designers, and especially those who either freelance or run their own studios. In this talk, Seth shares his thoughts on the explosion of information, and how “very good” ideas are the worst you can have, as they’ll just become lost. It takes something remarkable – that is, “worth making a remark about” – to stand out. This is a concept we as designers can & should apply to our client work as well as our own personal work.

Seth Godin TED Talk

Hit the jump for 3 more awesome TED videos! Read the whole article >

The Madness is upon us! Yes, some of us up here in Canada like basketball (even though our only worthwhile export of late has been Steve Nash, and it’s hard to dribble in snow). I regularly tune in and throw away money when it comes to the annual 64 (now 65, with the play-in) team tournament; this year is no different. However, as I tuned in watch the selection show, a thought came to me: why not compile all the logos of the teams in the 2010 Tournament? I thought it would be interesting to have them all in one place, either for inspiration or to just to see similarities. So I did that, and here they are: all the logos from the 65 teams in this year’s March Madness tournament.

As to be expected, there is a LOT of collegiate fonts and initials. Here are some other random observations:

  • there is an overload of bears, dogs, and cougars
  • Minnesota’s “M” is horrendous
  • there is a definite, noticeable difference between older logo styling (Notre Dame, Vanderbilt, MSU) and newer logo styling (Oklahoma State, UTEP, Marquette).
  • the Arkansas-Pine Bluff logo (very first) is terrifying. Terrifyingly AWESOME
  • shame on Sam Houston for using Copperplate Gothic
  • my personal favorites: West Virginia, Texas, Old Dominion

So wraps up this fun post; hopefully, next time you get a logo design job for an academic institution, you remember to come back here for some inspiration! Enjoy the tourney, and I hope your brackets do well!

*logos courtesy of sportslogos.net.

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