This is an article in a series called “For Our Clients”. The goal of these articles is to be as transparent as we can with our clients so as to help clarify how we think, what we do, and how we do it. We also hope that these articles can become a resource for clients – sort of an FAQ in article form – that will help broaden the understanding of why certain projects have the characteristics they do.
Your logo is the face of your business. It needs to project the image you want for your business; it needs to attract your target market; it needs to be effective in a range of mediums. Each client is unique, and thus each client’s logo is unique. So how do you know what a great logo looks like? How can you articulate the qualities of a good logo? What goes in to a logo design process?
Those questions, and more, are what we aim to answer with this article. If you are looking into hiring a designer to create your logo, or rebrand your business, please read on. This article will tell you what to look for in a logo, and reveal to you exactly how Paper Leaf goes about creating logos for our [many, happy] clients. Hit the jump for more info!
