Logos - 2/2 - Paper Leaf Design | Edmonton Web Design + Graphic Design

From A to Z: Logo Design for Recording Studio

September 21, 2009

Welcome to From A to Z, where I outline all the steps taken in a specific project. In this particular instance, I’ll outline the workflow from initial brainstorming through to delivery for a recording studio logo design.

Recently a friend of mine, Randor, came to me for a logo redesign. He runs an Edmonton-based recording studio called Turnkey Studios (website updating in progress), and their current logo was one he wasn’t fully happy with. Long story short, the previous logo was designed prior to Randor buying out the studio – and now that he was the sole owner, he felt that the logo didn’t properly reflect the new direction of Turnkey. Thus, he needed a redesign and he came back to Paper Leaf (thanks Randor)! We ended up designing him a logo that won Logo of the Day!

Hit the jump to learn how we went about creating this logo. Read the whole article >

For Our Clients: Logos

August 24, 2009

This is an article in a series called “For Our Clients”. The goal of these articles is to be as transparent as we can with our clients so as to help clarify how we think, what we do, and how we do it. We also hope that these articles can become a resource for clients – sort of an FAQ in article form – that will help broaden the understanding of why certain projects have the characteristics they do.

Your logo is the face of your business. It needs to project the image you want for your business; it needs to attract your target market; it needs to be effective in a range of mediums. Each client is unique, and thus each client’s logo is unique. So how do you know what a great logo looks like? How can you articulate the qualities of a good logo? What goes in to a logo design process?

Logo design by Paper Leaf for Jacek Chocolate

Those questions, and more, are what we aim to answer with this article. If you are looking into hiring a designer to create your logo, or rebrand your business, please read on. This article will tell you what to look for in a logo, and reveal to you exactly how Paper Leaf goes about creating logos for our [many, happy] clients. Hit the jump for more info!

Read the whole article >