Nowadays, the combo of Photoshop and CSS3 makes up a huge toolbox for web designers; it allows us to achieve website designs that weren’t possible back in the early days of the internet. We can add depth to our design; we can simulate paper or other textures; we can using lighting or 3D effects and more. These elements, when used properly and subtly, can add up to the difference between a so-so web design and a great web design. With that in mind, I’ll be sharing some of my favorite and most-used Photoshop and CSS tricks when it comes to web design.

1. Gradients

Gradients can add subtle depth and lighting effects to your web design. If you’re stuck on a flat design, all you might need to add is the most subtle of gradients. That being said, please don’t use any super harsh gradients; in my opinion, the best gradients use tints or shades of the same color (ie. no pink to yellow gradients, please). Of course, each design is unique. Gradients can be achieved two ways: in Photoshop and CSS3.

Photoshop Gradients

Photoshop’s gradient tool allows you complete control over your gradient – it’s easy to use and can make your designs really shine.

To use Photoshop’s gradient tool, simply do the following:

1. Click the icon shown in the bottom left corner of the above image.

2. Select subtle colors in your color swatches (bottom right corner) – these will make up your gradient.

3. At the top of the page, choose either linear or radial for your gradient, set the mode to Normal, and adjust the opacity to your liking.

4. Click and drag the gradient tool on the layer you wish, in the direction you want the gradient to move.

That’s it! Looking at the above image, it’s important to note that subtle colors are used (bottom right). Some examples of gradients being used in web design can be seen herehere.

CSS3 Gradients

CSS3 gradients are really cool – the more you can do in-browser, the better – but keep in mind that not everyone uses a CSS3-compatible browser, so not everyone will be able to see your gradients if you only use CSS3. That aside, here is a handy CSS3 gradient generator (scroll down the page bit). It allows you to use hex codes and generates the proper CSS code for you. Booya!

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Found Friday Vol 7

April 9, 2010

Welcome back! It’s been a nice week here at Paper Leaf; busy but not overwhelming, and there has been quite a number of unique and awesome finds in the design/arts community. This week’s Found Friday highlights the story behind the iPad wallpaper photograph, 2 different but awesome poster stores, a great site that allows you to see what a website looks like on the iPad, and a great article from Jacob Cass over at Just Creative Design explaining the differences between branding, logo & identity design. Read on & enjoy!

The Story of the iPad’s Wallpaper Photograph

Apple’s products are always designed beautifully, from the industrial design right down to the default desktop wallpaper. Here is the story of the man who took the photo that graced the iPad on its launch – pretty interesting stuff, and a great shot.

ipad photo

The Poster Cause Project

From their website: “The Poster Cause Project is an online effort to sell and promote artwork by underground artists in a very limited form all while donating 50 – 100% of all profits to charities and organizations in need. Each month we release very limited prints by a different artists with 50 – 100% of profits going to a specific charity or organization chosen by us or the artist.” Cool concept, cooler artwork, and prices are relatively low, for those of us with cash-strapped budgets. Thanks to Kevin over at www.norushonthat.com for the heads up.

the poster cause project

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In today’s day & age, many paper products are slowly heading the way of the dinosaur. The Yellow Pages have long since been replaced by search engines; newspapers are begrudgingly focusing on their online content; eBooks are growing in popularity thanks to devices like Apple’s iPad and the Kindle. However, one item that is holding fast in the realm of paper is the business card.

I suppose one day the business card might become extinct; however, for now business cards hold fast as the main way to quickly & effectively trade information between two individuals. Because of this, business card design still remains as important as ever. But like everything, for every well-designed business card out there, there are 10 horrendous designs. In this article, I’ll touch on a few tips to help you effectively design business cards.

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It’s April! Time for tomfoolery, yardwork, and perhaps the last few days of snowboarding before putting the board away and claiming you’re going to get out way more next year. Along with these staples of the month, here is another: the April Desktop Calendar Wallpaper. Pastel colors and themes of growth are the foundation of this design; download it, set it as your wallpaper, and never be unsure of the date again! For this month, anyway.

April Desktop Calendar Wallpaper

Click to download the April Desktop Calendar Wallpaper in 1920X1200, 1680X1050, 1440×900 and 1280X800. Thanks – feel free to share this, and to subscribe to the RSS feed!

“Social media” is everywhere. Everyone’s talking about it – news anchors, journalists, your mom, your bowling team. And while social media – Twitter, blogging, Facebook, etc – is hugely popular and has great potential for you and your business, the method in which most businesses use social media is largely ineffective. Let’s face it – nobody, especially your clients, cares about your inside jokes and how you burnt your toast. In our time as Paper Leaf Design, we’ve managed to use social media to help our business presence grow and attract new clients. In this article, I’ll share tips and guidelines on how you can successfully use social media for your business;  I’ll also talk about what not to do.

how your business should be using social media

Who is Your Audience?

Right off the bat, just like most everything else related to business, you should think about your audience first. Tailor your social media content towards them. Are you a marketing consultant who provides your services to small local businesses? Perhaps you should put yourself in the shoes of the small local business owner, then; what would they want to hear you talk about on your blog? What sort of Tweets would they want to read? Be honest, be blunt, and use the answers to these questions steer your social media content.

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Paper Leaf Design is a small but mighty graphic & web design studio in Edmonton. This is our blog, where we wax poetic on design.

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