Ah, the design brief. For those designers who regularly use them, we will never go back. They provide focus to the project for both the client and the designer; they provide a resource to come back to during the design process; they are indispensable to the project. Most designers don’t need convincing on the importance of the design brief – but some clients do.
So, for those clients who need the gentle push towards the design brief – how should we do it? In my eyes, there are three main steps:
- Educating the Client
- Explaining the Benefits to the Client
- Making it Easy for the Client
Remember, the design brief benefits all parties involved! With that in mind, let’s explore these steps towards getting your clients to use design briefs. Read the whole article >
