November 2, 2009 by Jeff
Ah, the world wide web. It’s kind of like a cyber-world tour pass – we can go virtually anywhere, at anytime, with a good internet connection. Luckily for us designers, that means the amount of potential clients has increased exponentially. I’ve written about how to get local design clients before; now, I’d like to focus on how to work with long-distance clients.
The fundamental principles of good project management remain the same, whether your client is local or international – trust & communication. If you can gain one another’s trust, and if you communicate effectively with one another, then a project will run smoothly. But how can we do that if we’re working long-distance, giving up face-to-face meetings and focusing on internet and phone-based communication?
Well, let’s approach a long-distance project the same way we’d approach a local project, and I’ll point out ways to combat the small roadblocks that come up. Hit the jump to read the rest of the post!
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Category: Articles, Business, Design Tags: clients, Design, long distance, project, working | Comments (4)
September 14, 2009 by Jeff
Thanks to this whole “internet” thing, you can have clients all over the world if you’re a designer. Blogs, directories, and software like Skype, iChat and more have completely reshaped long-distance working relationships. However, there is still a lot to be said for local clients.
Depending on your city (or town, or hamlet, or whathaveyou), chances are there are a lot of locally-owned small businesses in dire need of design work. Luckily, you’re a local designer chomping at the bit to provide it to them. But how can you find these clients (without breaking the bank), and how can these clients find you? Read on for the answers to these questions: 5 cheap ways to find local design clients.
Category: Articles, Business, Design, Tips Tags: Business, clients, Design, Tips | Comments (8)
August 24, 2009 by Jeff
This is an article in a series called “For Our Clients”. The goal of these articles is to be as transparent as we can with our clients so as to help clarify how we think, what we do, and how we do it. We also hope that these articles can become a resource for clients – sort of an FAQ in article form – that will help broaden the understanding of why certain projects have the characteristics they do.
Your logo is the face of your business. It needs to project the image you want for your business; it needs to attract your target market; it needs to be effective in a range of mediums. Each client is unique, and thus each client’s logo is unique. So how do you know what a great logo looks like? How can you articulate the qualities of a good logo? What goes in to a logo design process?
Logo design by Paper Leaf for Jacek Chocolate
Those questions, and more, are what we aim to answer with this article. If you are looking into hiring a designer to create your logo, or rebrand your business, please read on. This article will tell you what to look for in a logo, and reveal to you exactly how Paper Leaf goes about creating logos for our [many, happy] clients. Hit the jump for more info!
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Category: Articles, Business, Design, For Our Clients, Logos Tags: Business, clients, Design, logo | Comments (3)
