December 7, 2009 by Jeff
Welcome to From A to Z, where I outline all the steps taken in a specific project. In this particular instance, I’ll outline the workflow from initial brainstorming through to delivery for a complete “identity build” for a chocolatier/artisan chocolate business.
Warning: you will want to eat chocolate after reading this post.
Paper Leaf was approached by one Jacqueline Jacek regarding her desire to launch her own artisan chocolate business here in Edmonton. We were commissioned for three main projects: logo design, package design, and website design. We were excited, for a few reasons.
It’s always a pleasure to be able to build an identity for a business from scratch as opposed to doing piece work here and there – building an identity from scratch ensures that there will be design continuity across the board, which is of a huge benefit to the business. Thus, to be able to start from the logo design and carry it through packaging to the website was ideal for both us and the client. As well, Jacqui is a very focused and driven person – the kind of person who hits her deadlines and gives you the website copy once, and it’s good to go. Great person to work with.
So let’s start from the top and look at the logo design process, after the jump.
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Category: A to Z, Articles, Design, Logos Tags: brand, chocolate, chocolatier, identity, logo, logo design edmonton business, packaging, web design edmonton business, website | Comments (6)
September 21, 2009 by Jeff
Welcome to From A to Z, where I outline all the steps taken in a specific project. In this particular instance, I’ll outline the workflow from initial brainstorming through to delivery for a recording studio logo design.
Recently a friend of mine, Randor, came to me for a logo redesign. He runs an Edmonton-based recording studio called Turnkey Studios (website updating in progress), and their current logo was one he wasn’t fully happy with. Long story short, the previous logo was designed prior to Randor buying out the studio – and now that he was the sole owner, he felt that the logo didn’t properly reflect the new direction of Turnkey. Thus, he needed a redesign and he came back to Paper Leaf (thanks Randor)! We ended up designing him a logo that won Logo of the Day!
Hit the jump to learn how we went about creating this logo. (more…)
Category: A to Z, Articles, Design, Logos, Tutorials Tags: Design, logo, logo design edmonton business, tutorials | Comments (8)
August 24, 2009 by Jeff
This is an article in a series called “For Our Clients”. The goal of these articles is to be as transparent as we can with our clients so as to help clarify how we think, what we do, and how we do it. We also hope that these articles can become a resource for clients – sort of an FAQ in article form – that will help broaden the understanding of why certain projects have the characteristics they do.
Your logo is the face of your business. It needs to project the image you want for your business; it needs to attract your target market; it needs to be effective in a range of mediums. Each client is unique, and thus each client’s logo is unique. So how do you know what a great logo looks like? How can you articulate the qualities of a good logo? What goes in to a logo design process?
Logo design by Paper Leaf for Jacek Chocolate
Those questions, and more, are what we aim to answer with this article. If you are looking into hiring a designer to create your logo, or rebrand your business, please read on. This article will tell you what to look for in a logo, and reveal to you exactly how Paper Leaf goes about creating logos for our [many, happy] clients. Hit the jump for more info!
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Category: Articles, Business, Design, For Our Clients, Logos Tags: Business, clients, Design, logo | Comments (3)
