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Welcome to From A to Z, where I outline all the steps taken in a specific project. In this particular instance, I’ll outline a band promo photo project I was commissioned for. Keep reading to see how this shot was conceptualized, shot, and edited – and if you enjoy the article, subscribe to the RSS feed here.

Band promo photography can be tough, especially when the budget is small. It would be great if we all had unlimited budgets and could rent out awesome venues to shoot in, hire makeup & hairstylists all the time, and so forth. Unfortunately, with a lot of bands, there isn’t much coin in the bank. I understand this – I play in a band – so the challenge here is to make a photograph for them that represents them, looks cool, and keeps it in the budget (so they’re happy, and so you the photographer doesn’t end up doing a ton of work for peanuts).

The shot above is of a band called Chasing Jones. They’re a local rock/pop band in Edmonton who approached me for band promos – they wanted something that made them look like every day kinda guys. No rock star posturing. That answers the first step in making a band promo, after the jump. Read the whole article >