Tag Archive for "social media" - Paper Leaf Design | Edmonton Graphic Design, Edmonton Web Design

Found Friday Vol 21

August 13, 2010

I barely had time for Found Friday this week; it’s been bananas around the Paper Leaf offices these days! However, I still managed to find the following killer items & articles out there on the ol’ interweb this week: an erasable Sharpie that turns permanent after a few days, an amazing music video that uses hilariously bad stock video footage (intentionally), 25 cool Google logos, an article on integrating social media into your website as well as an article with 20+ great new web apps for designers/developers. Read on!

Sharpie

This “liquid pencil”, as it’s being billed, is awesome. You can write & erase it, but after 3 days it turns permanent like a regular Sharpie. Key ingredient: magic.

Ratatat Music Video

Not only is this song great, the video is too. The gents from Ratatat decided to create a whole music video using only (hilariously bad) stock video footage. It’s uncomfortable yet hilarious to watch. Like the Office.

25 Most Creative Google National Logos

Google has very few rules for their logo use; in this post, you can see how their designers went to town when making nationally themed Google logos. Interesting stuff; not always good, but interesting nonetheless.

How to Integrate Social Media into Your Website

Social media is the new black! You don’t have social media integrated into your website yet, you say? Well, put down the price sheet for your Yellow Pages ad, Grandpa, read this article, and get with the now.

20+ New Apps & Websites for Designers

This is a must-read article over on WebDesignerDepot. I’m sure you’ve seen some of the items in it, but I bet you haven’t seen ‘em all – and you don’t want to miss something game-changing, right? Personally, I’m digging CloudApp.

See you next week!

How Your Business Can Effectively Use Social Media

March 29, 2010

“Social media” is everywhere. Everyone’s talking about it – news anchors, journalists, your mom, your bowling team. And while social media – Twitter, blogging, Facebook, etc – is hugely popular and has great potential for you and your business, the method in which most businesses use social media is largely ineffective. Let’s face it – nobody, especially your clients, cares about your inside jokes and how you burnt your toast. In our time as Paper Leaf Design, we’ve managed to use social media to help our business presence grow and attract new clients. In this article, I’ll share tips and guidelines on how you can successfully use social media for your business; I’ll also talk about what not to do.

Who is Your Audience?

Right off the bat, just like most everything else related to business, you should think about your audience first. Tailor your social media content towards them. Are you a marketing consultant who provides your services to small local businesses? Perhaps you should put yourself in the shoes of the small local business owner, then; what would they want to hear you talk about on your blog? What sort of Tweets would they want to read? Be honest, be blunt, and use the answers to these questions steer your social media content.

Hit the jump for the entire article! Read the whole article >

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