Computronix

Info

Client: Computronix
Media: Identity

Computronix is a business that provides IT solutions to governments and business organizations like the City of Edmonton, the province of British Columbia and more. Paper Leaf was tasked to come up with a complete rebrand for both Computronix and their flagship software, POSSE.

Our goal for the Computronix brand was to modernize it with a refresh - not a complete redesign from scratch - so as to show Computronix as the progressive thinkers they are without losing any of the brand equity they’ve built as a company in the past 30 years.

Our goal for the POSSE brand was to redesign it entirely in order to better position the process automation software as an “engine” of sorts for the other types of software POSSE powers. The brand needed to be neutral in color as well as a confident, legible wordmark.

This new brand is to be carried over into new business collateral as well as a new website (currently in the design stage).

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