Paper Leaf Design | Edmonton Graphic Design, Edmonton Web Design

Client: Computronix Inc.
Media: Identity, Print & Web Design

Computronix is a software and IT consulting company that has a focus on large-scale government and enterprise clients. They required a full rebrand of not only their company, but of their various software offerings too.

Identity & Print: Computronix had over 30 years of brand equity attached to their old logo. With that in mind, this project was more of a brand refresh. We kept the idea of a CX mark, modernizing it and removing superfluous design elements to create a clean, simple & straightforward brand. POSSE is Computronix’s flagship software/language that also required a rebrand. Because this identity would be used in lockstep with a variety of other software platforms, we created a neutral POSSE wordmark that works with a variety of colors and mediums for maximum flexibility and brand consistency. The main identifying element of the POSSE logo, the circular O, comes from what POSSE actually does: offer automated business processes.

Web: Once completing the overall brand & guidelines, we took these principles and applied them to icon suites and web application interfaces. The interface design for their products is branded to each suite, with clean and easy-to-use design principles defining the user experience. The main challenge was to organize a large amount of information and data into a digestible layout; with that in mind, information is logically and contextually grouped for a seamless user experience.