Client: Silverstream Outdoor Inc.
Media: Identity, Print, Web Design & Development
Silverstream Outdoor Inc. is a small business that offers mobile billboard advertising to mainly rural clients. We were commissioned to create a full visual identity suite for the client, from logo & brand guidelines through print & website design/development.
Identity: We wanted to create a modern & confident brand for the client, using green to reflect the co-founder’s roots in the rural community. We also wanted part of the visual identity to be an identifying mark that had the potential to stand on its own, in time. To that end, we created a wordmark-style logo whose type – a modern, slab serif – reflects confidence and modern stylings, integrated with a unique reflected/overlapped double S mark. This mark is carried through print & web as well.
Web: Keeping with the brand guide created during the initial visual identity project, the website is an extension of the brand. A large jQuery slider helps drive home Silverstream’s unique selling point, while providing a touch of interaction without being over the top. Various progressive CSS3 design techniques are used in the build; a blog is integrated as part of the clients’ content strategy; and the whole site is built on WordPress to allow for easy site maintenance and updates by the client.
©2011 Paper Leaf Design
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